| Title:
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INTERNAL MARKETING
YOUR COMPANY'S NEXT STAGE OF GROWTH |
| By: |
William Winston, Dennis J. Cahill |
| Format: |
Hardback |
| List price:
|
£135.00 |
| Our price: |
£130.95 |
| Discount: |
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| You save:
|
£4.05 |
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| ISBN 10: |
0789060051 |
| ISBN 13: |
9780789060051 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
7 February, 1996 |
| Pages: |
176 |
| Description: |
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail |
| Synopsis: |
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Haworth Press Inc |
| Returns: |
Returnable |