PRIVACY AND THE COMMERCIAL USE OF PERSONAL INFORMATION by Paul H. Rubin, Thomas M. Lenard ( 9780792375814 )

Item Details

Title:

PRIVACY AND THE COMMERCIAL USE OF PERSONAL INFORMATION

By:

Format:

Hardback

List price:	£105.50
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ISBN 10:

0792375815

ISBN 13:

9780792375814

Publisher:

SPRINGER

Pub. date:

31 October, 2001

Edition:

2002 ed.

Pages:

100

Description:

Focuses on the market for personal information used for advertising and marketing purposes, which is the market affected by most of the regulatory and legislative proposals now under consideration.

Synopsis:

Hon. Orrin G. Hatch United States Senate Electronic commerce will be pivotal to the United States economy in the 21 SI Century. With the advent ofelectronic commerce, some consumers have become concerned about the disclosure, transfer, and sale of information which businesses have collected about them. These concerns purportedly are slowing the rate ofexpansion ofelectronic commerce, thereby putting at risk the future growth of the New Economy. To reduce this risk, a variety of schemes have been proposed under which the government would regulate online privacy. Congress currently is in the midst ofa vigorous debate as to whether the government should regulate on-line privacy standards, and, ifso, what form such regulation should take. This succinct yet powerful book by Paul Rubin and Thomas Lenard goes to the heart of these issues. It explains that there is no evidence of actual consumer harm or market failure that could justify burdensome government regulation of online privacy. It describes the tremendous advantages consumers currently receive from the free flow of information collected on- line, advantages which could be eliminated if the government unnecessarily regulates and stops this flow of information. It argues that the free market provides businesses with compelling incentives to adopt their own measures - such as seal programs and novel technologies - to assuage consumer privacy concerns. This book presents compelling evidence to support these and many other points central to the continuing debate in the halls of Congress and elsewhere concerningonline privacy.

Illustrations:

XXIII, 100 p.

Publication:

Netherlands

Imprint:

Springer

Returns:

Returnable

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BUSINESS FIRMS AND COMMON LAW (HB)

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