CLAIM, INTENT, AND PERSUASION by Carmelo Mazza ( 9780792385455 )

Item Details

Title:

CLAIM, INTENT, AND PERSUASION
ORGANIZATIONAL LEGITIMACY AND THE RHETORIC OF CORPORATE MISSION STATEMENTS

By:

Format:

Hardback

List price:	£109.99
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ISBN 10:

0792385454

ISBN 13:

9780792385455

Publisher:

SPRINGER

Pub. date:

31 July, 1999

Edition:

1999 ed.

Pages:

200

Description:

The issue of organizational legitimacy is increasingly gaining the attention of researchers and managers. While legitimacy can be described in a number of ways, defined by the harder social sciences it has usually been considered a static, one-dimensional characteristic. This work explores how organizations enact strategies to gain legitimacy.

Synopsis:

One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.

Illustrations:

XXXVII, 200 p.

Publication:

Netherlands

Imprint:

Springer

Returns:

Returnable

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