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Item Details
Title: POSTMODERN CONSUMER RESEARCH
THE STUDY OF CONSUMPTION AS TEXT
By: Elizabeth C. Hirschman, Morris B. Holbrook
Format: Paperback

List price: £81.00
Our price: £72.90
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ISBN 10: 0803947437
ISBN 13: 9780803947436
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Publisher: SAGE PUBLICATIONS INC
Pub. date: 29 July, 1992
Series: Association for Consumer Research
Pages: 152
Description: The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.
Synopsis: The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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