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Item Details
Title: BRIDGING JAPANESE/NORTH AMERICAN DIFFERENCES
By: William B. Gudykunst, Tsukasa Nishida
Format: Paperback

List price: £76.00
Our price: £68.40
Discount:
10% off
You save: £7.60
ISBN 10: 0803948352
ISBN 13: 9780803948358
Availability: Usually dispatched within 1-3 weeks.
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Publisher: SAGE PUBLICATIONS INC
Pub. date: 17 March, 1994
Series: Communicating Effectively in Multicultural Contexts
Pages: 153
Description: In this volume, Gudykunst applies his world-renowned approach to intercultural communication to the specifics of Japanese//North American communication. After laying out the basic theories of intercultural communication, the authors explain the similarities and differences in patterns of communication in Japan and the United States. They then demonstrate how an understanding of these contrasting patterns can help Japanese and North Americans communicate more effectively. By examining issues such as attitudes and stereotypes, ways to deepen the understanding of Japanese behaviour are suggested. Also discussed are the factors that influence motivation, knowledge and skills to increase communication effectiveness.
Synopsis: In this volume, Gudykunst applies his world-renowned approach to intercultural communication to the specifics of Japanese/North American communication. After laying out the basic theories of intercultural communication, the authors explain the similarities and differences in patterns of communication in Japan and the United States. They then demonstrate how an understanding of these contrasting patterns can help Japanese and North Americans communicate more effectively. By examining issues such as attitudes and stereotypes, ways to deepen the understanding of Japanese behaviour are suggested. Also discussed are the factors that influence motivation, knowledge and skills to increase communication effectiveness.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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