SOCIAL, POLITICAL AND ECONOMIC CONTEXTS IN PUBLIC RELATIONS by Hugh M. Culbertson (Editor), Dennis W. Jeffers (Editor), Donna Besser Stone (Editor) ( 9780805812886 )

Item Details

Title:

SOCIAL, POLITICAL AND ECONOMIC CONTEXTS IN PUBLIC RELATIONS
THEORY AND CASES

By:

Hugh M. Culbertson (Editor), Dennis W. Jeffers (Editor), Donna Besser Stone (Editor)

Format:

Paperback

List price:

£47.99

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£46.55

Discount:

3% off

You save:

£1.44

ISBN 10:

0805812881

ISBN 13:

9780805812886

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Publisher:

TAYLOR & FRANCIS INC

Pub. date:

1 May, 1993

Series:

Routledge Communication Series

Pages:

336

Synopsis:

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.

Publication:

Imprint:

Lawrence Erlbaum Associates Inc

Returns:

Returnable

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