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Item Details
Title: AN INTEGRATED APPROACH TO COMMUNICATION THEORY AND RESEARCH
By: Michael B. Salwen, Don W. Stacks (Editor)
Format: Paperback

List price: £64.99


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ISBN 10: 0805816313
ISBN 13: 9780805816310
Publisher: LAWRENCE ERLBAUM ASSOCIATES INC
Pub. date: 12 November, 1996
Series: Routledge Communication Series
Pages: 616
Description: This integrated overview of communication study for the student, puts theory into research and explains how research operates within theory. The contributors explicate the integration process by offering samples which show how theory and research are integrated in their particular fields.
Synopsis: This volume provides an integrated overview of communication study for the student. In preparing to teach introductory graduate courses the authors could not find a single text that provided both theoretical coverage of the broad scope of communication study, as well as a text that integrated the theory with the research. This book puts theory into research and explains how research operates within theory. To explicate the integration process, the chapter contributors - experts in their respective areas - offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book is different from other texts available for the graduate student or faculty member who wants a good overview of not only the field, but also sample research stemming from its various component parts. The material presented is designed to further understanding among scholars and students regarding the mass/human communication divide, as well as different approaches to integrating theory and research in different areas of communication.The editors hope that this volume will pique scholarly interest, and challenge theorists and researchers to look at the broader scope of communication study, and begin to work together in formulating a truly grounded communication approach to communication theory and research.
Illustrations: Illustrations
Publication: US
Imprint: Lawrence Erlbaum Associates Inc
Returns: Returnable
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AN INTEGRATED APPROACH TO COMMUNICATION THEORY AND RESEARCH (HB)
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EVELYN WAUGH IN ETHIOPIA (HB)
INTERNATIONAL COMMUNICATION (PB)
LATIN AMERICAN JOURNALISM
LATIN AMERICAN JOURNALISM
LATIN AMERICAN JOURNALISM
LATIN AMERICAN JOURNALISM (HB)
LATIN AMERICAN JOURNALISM (PB)
MEASURING THE IMPACT OF SOCIAL MEDIA ON BUSINESS PROFIT & SUCCESS (HB)
MEASURING THE IMPACT OF SOCIAL MEDIA ON BUSINESS PROFIT & SUCCESS (PB)
NEW ERA OF THE CCO
NONVERBAL COMMUNICATION (PB)
NVC (PB)
ONLINE NEWS AND THE PUBLIC
ONLINE NEWS AND THE PUBLIC
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ONLINE NEWS AND THE PUBLIC (PB)
PRIMER OF PUBLIC RELATIONS RESEARCH (HB)
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