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Item Details
Title: MESSAGE PRODUCTION
ADVANCES IN COMMUNICATION THEORY
By: John O. Greene (Editor), Gary G. Sparks (Foreword)
Format: Hardback

List price: £135.00
Our price: £121.50
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You save: £13.50
ISBN 10: 0805823239
ISBN 13: 9780805823233
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS INC
Pub. date: 1 September, 1997
Series: Routledge Communication Series
Pages: 368
Description: This text focuses on developments in theoretical approaches to verbal and non-verbal message production. The processes underlying the production of these behaviours are so complex as to defy a single unifying explanation. As such, the book amalgamates disparate treatments to provide an overview.
Synopsis: The last two decades have seen the development of a number of models that have proven particularly important in advancing understanding of message-production processes. Now it appears that a "second generation" of theories is emerging, one that reflects considerable conceptual advances over earlier models. Message Production: Advances in Communication Theory focuses on these new developments in theoretical approaches to verbal and nonverbal message production. The chapters reflect a number of characteristics and trends resident in these theories including: * the nature and source of interaction goals; * the impact of physiological factors on message behavior; * the prominence accorded conceptions of goals and planning; * attempts to apply models of intra-individual processes in illuminating inter-individual phenomena; * treatments which involve hybrid intentional/design-stance approaches; and * efforts to incorporate physiological constructs and to meld them with psychological and social terms. The processes underlying the production of verbal and nonverbal behaviors are exceedingly complex, so much so that they resist the development of unified explanatory schemes.The alternative is the mosaic of emerging theories such as are represented in this book -- each approach according prominence to certain message-production phenomena while obscuring others, and providing a window on some portion of the processes that give rise to those phenomena while remaining mute about other processes. The amalgam of these disparate treatments, then, becomes the most intellectually compelling characterization of message-production processes.
Illustrations: Illustrations
Publication: US
Imprint: Lawrence Erlbaum Associates Inc
Returns: Returnable
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