THE PUBLIC AND THE NATIONAL AGENDA by Wayne Wanta ( 9780805824605 )

Item Details

Title:

THE PUBLIC AND THE NATIONAL AGENDA
HOW PEOPLE LEARN ABOUT IMPORTANT ISSUES

By:

Wayne Wanta

Format:

Hardback

List price:

£86.99

Our price:

£78.29

Discount:

10% off

You save:

£8.70

ISBN 10:

080582460X

ISBN 13:

9780805824605

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS INC

Pub. date:

1 June, 1997

Series:

Routledge Communication Series

Pages:

136

Description:

Focusing on the agenda-setting function of the news media from an information processing stand-point, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience.

Synopsis:

Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

Publication:

Imprint:

Lawrence Erlbaum Associates Inc

Returns:

Returnable

Some other items by this author:

INTERNATIONAL MEDIA COMMUNICATION IN A GLOBAL AGE