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Item Details
Title: THE BUSINESS OF CULTURE
STRATEGIC PERSPECTIVES ON ENTERTAINMENT AND MEDIA
By: Joseph B. Lampel (Editor), Jamal Shamsie (Editor), Theresa K. Lant (Editor)
Format: Hardback

List price: £135.00
Our price: £121.50
Discount:
10% off
You save: £13.50
ISBN 10: 0805851054
ISBN 13: 9780805851052
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS INC
Pub. date: 1 August, 2005
Series: Organization and Management Series
Pages: 344
Description: Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.
Synopsis: The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
Publication: US
Imprint: Lawrence Erlbaum Associates Inc
Returns: Returnable
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