 |
|
|
Item Details
| Title:
|
MEDIA MESSAGES AND PUBLIC HEALTH
A DECISIONS APPROACH TO CONTENT ANALYSIS |
| By: |
Amy Jordan (Editor), Dale Kunkel (Editor), Jennifer Manganello (Editor) |
| Format: |
Paperback |
| List price:
|
£39.99 |
| Our price: |
£38.79 |
| Discount: |
|
| You save:
|
£1.20 |
|
|
|
|
|
| ISBN 10: |
0805860258 |
| ISBN 13: |
9780805860252 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
20 November, 2008 |
| Pages: |
288 |
| Description: |
Suitable for researchers in communication, media, and public health, this title demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research. |
| Synopsis: |
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: * Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. * Measurement challenges posed by the broad range of media. * Use of content analysis across multiple media types. * The potential for individual differences in audience interpretation of message content. * Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media.Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research. |
| Illustrations: |
9 black & white tables |
| Publication: |
US |
| Imprint: |
Routledge Member of the Taylor and Francis Group |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|