MEDIA MANAGEMENT by George Sylvie, Jan LeBlanc Wicks, C. Ann Hollifield ( 9780805861976 )

Item Details

Title:

MEDIA MANAGEMENT
A CASEBOOK APPROACH

By:

George Sylvie, Jan LeBlanc Wicks, C. Ann Hollifield

Format:

Paperback

List price:	£44.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0805861971

ISBN 13:

9780805861976

Publisher:

TAYLOR & FRANCIS INC

Pub. date:

31 August, 2007

Edition:

4th Revised edition

Series:

Routledge Communication Series

Pages:

432

Description:

Provides a look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. This book offers media-based cases that promote the development of critical thinking and problem-solving skills.

Synopsis:

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are * Increased discussions on groups, vision, change, diversity, and management styles; * Additional media-sensitive examples within each section of the text; * A new chapter on knowledge management; * Ethics integrated into law and leadership discussions; * A primer in global markets, technology, and policy; * In-depth consideration into the aspects of change; and * Increased emphasis on analysis.This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Illustrations:

black & white illustrations

Publication:

Imprint:

Routledge Member of the Taylor and Francis Group

Returns:

Returnable

Some other items by this author:

ANALYZING MEDIA MESSAGES