SELLING CATHOLICISM by Christopher Lynch ( 9780813120676 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

SELLING CATHOLICISM
BISHOP SHEEN AND THE POWER OF TELEVISION

By:

Christopher Lynch

Format:

Hardback

List price:

£27.00

Our price:

£26.19

Discount:

3% off

You save:

£0.81

ISBN 10:

0813120675

ISBN 13:

9780813120676

Availability:

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Publisher:

THE UNIVERSITY PRESS OF KENTUCKY

Pub. date:

17 September, 1998

Pages:

216

Synopsis:

When the popularity of Milton Berle's television show began to slip, he quipped, "At least I'm losing my ratings to God!" He was referring to the popularity of Life Is Worth Living and its host, Bishop Fulton J. Sheen. The show aired from 1952 to 1957, with Sheen winning an Emmy. What was the secret to Sheen's on-air success? Christopher Lynch examines how he reached a diverse audience by using television to synthesize traditional American Protestantism with a reassuring vision of Catholicism as patriotic and traditional. Offering clear-cut moral direction in order to eliminate the anxiety of cultural change, he discussed topics ranging from the role of women to the perils of Communism. Sheen's rhetoric united both Protestant and Catholic audiences, reflecting - and forming - a vision of mainstream, postwar America. Lynch argues that Sheen's persuasive television presentations helped Catholics gain social acceptance and paved the way for religious ecumenism in America. Yet, Sheen's work also sowed the seeds for the crisis of competing ideologies in the modern American Catholic Church.

Illustrations:

5ill.

Publication:

Imprint:

The University Press of Kentucky

Returns:

Returnable

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