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Item Details
Title: ATTITUDES AND PERSUASION
CLASSIC AND CONTEMPORARY APPROACHES
By: John T. Cacioppo, Richard E. Petty
Format: Paperback

List price: £54.99
Our price: £49.49
Discount:
10% off
You save: £5.50
ISBN 10: 081333005X
ISBN 13: 9780813330051
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: INGRAM PUBLISHER SERVICES US
Pub. date: 5 January, 1996
Pages: 336
Description: This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Synopsis: This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Publication: US
Imprint: Westview Press Inc
Returns: Returnable
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