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Item Details
| Title:
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CAMPAIGNS AND ELECTIONS AMERICAN STYLE
RADICAL AND ETHNIC MINORITIES IN AMERICAN POLITICS |
| By: |
James A. Thurber, Candice J. Nelson |
| Format: |
Paperback |
| List price:
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£26.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0813344190 |
| ISBN 13: |
9780813344195 |
| Publisher: |
THE PERSEUS BOOKS GROUP |
| Pub. date: |
27 August, 2009 |
| Edition: |
. |
| Series: |
Transforming American Politics |
| Pages: |
352 |
| Description: |
Offers information on practical campaign politics. This title explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; how to get the media to cover a campaign without paying for it; and, how to use focus groups, survey research and media to win elections. |
| Synopsis: |
Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and, how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles.Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Westview Press Inc |
| Returns: |
Returnable |
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