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Item Details
| Title:
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THE BATTLE FOR THE BS
1950S HOLLYWOOD AND THE REBIRTH OF LOW-BUDGET CINEMA |
| By: |
Blair Davis |
| Format: |
Hardback |
| List price:
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£72.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0813552524 |
| ISBN 13: |
9780813552521 |
| Publisher: |
RUTGERS UNIVERSITY PRESS |
| Pub. date: |
6 April, 2012 |
| Pages: |
280 |
| Description: |
Analyses how B-films were produced, distributed, and exhibited in the 1950s and demonstrates the new possibilities that existed for low-budget filmmaking at a time when many in Hollywood abandoned the Bs. B-movies innovated such industrial components as demographic patterns and marketing approaches, created such genres as science fiction and the teen-oriented films of the early and mid fifties, and led to the emergence of New Poverty Row, a movement now known as underground cinema. |
| Synopsis: |
The emergence of the double-bill in the 1930s created a divide between A-pictures and B-pictures as theatres typically screened packages featuring one of each. With the former considered more prestigious because of their larger budgets and more popular actors, the lower-budgeted Bs served largely as a support mechanism to A-films of the major studios-most of which also owned the theatre chains in which movies were shown. When a 1948 U.S. Supreme Court antitrust ruling severed ownership of theatres from the studios, the B-movie soon became a different entity. In The Battle for the Bs, Blair Davis analyses how B-films were produced, distributed, and exhibited in the 1950s and demonstrates the possibilities that existed for low-budget filmmaking. Made by newly formed independent companies, 1950s B-movies took advantage of changing demographic patterns to fashion innovative marketing approaches. They established such genre cycles as science fiction and teen-oriented films (think Destination Moon and I Was a Teenage Werewolf) well before the major studios and also contributed to the emergence of the movement now known as underground cinema. Although frequently proving to be multimillion-dollar box-office draws by the end of the decade, the Bs existed in opposition to the cinematic mainstream in the 1950s and created a legacy that was passed on to independent filmmakers in the decades to come. |
| Illustrations: |
15 photographs |
| Publication: |
US |
| Imprint: |
Rutgers University Press |
| Returns: |
Returnable |
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