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Item Details
Title:
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THE RELATIONAL ENTERPRISE
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By: |
Cooper |
Format: |
Hardback |
List price:
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£21.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0814406696 |
ISBN 13: |
9780814406694 |
Publisher: |
AMACOM |
Pub. date: |
1 December, 2001 |
Pages: |
272 |
Language: |
English, Multiple languages |
Description: |
Shows how to integrate people, processes, structure, and technology into a single focused system capable of greater gains than ever before. This title helps forward-thinking businesses reinvent service. It provides a system that truly permits every organization to maximize the lifetime value and profitability of its customers. |
Synopsis: |
"Thanks to recent technologies, companies have made great strides in customer relationship management (CRM). But now they're realizing that CRM is only part of the picture. To be fully successful, an organization must be fully relational--managing contacts with employees, sales reps, vendors, partners, and even competitors. A new enterprise model is on the horizon, and this ground-breaking book leads the way. The Relational Enterprise shows how to integrate people, processes, structure, and technology into a single focused system capable of greater gains than ever before. It explains how to turn every contact into a potential buyer or de facto salesperson, thus enabling a company to sell up and down the customer and supplier chains. Readers will learn how to unify current programs and systems into a cohesive whole that unleashes the tremendous power now hidden in stand-alone efforts. Based on in-depth field research by the author's firm and by PeopleSoft, The Relational Enterprise helps forward-thinking businesses reinvent service. It provides a system that truly permits every organization to maximize the lifetime value and profitability of its customers." |
Illustrations: |
Ill. |
Publication: |
US |
Imprint: |
Amacom |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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