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Item Details
| Title:
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THE ART OF SOCIAL SELLING
FINDING AND ENGAGING CUSTOMERS ON TWITTER, FACEBOOK, LINKEDIN, AND OTHER SOCIAL NETWORKS |
| By: |
Shannon Belew |
| Format: |
Paperback |
| List price:
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£15.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0814433324 |
| ISBN 13: |
9780814433324 |
| Publisher: |
AMACOM |
| Pub. date: |
1 January, 2014 |
| Series: |
Agency/Distributed |
| Pages: |
272 |
| Description: |
Citing enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media. |
| Synopsis: |
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening. Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional. |
| US Grade: |
College Freshman |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Amacom |
| Returns: |
Returnable |
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