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Item Details
| Title:
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PERSUASION EQUATION
THE SUBTLE SCIENCE OF GETTING YOUR WAY |
| By: |
Mark Rodgers |
| Format: |
Paperback |
| List price:
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£14.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0814434177 |
| ISBN 13: |
9780814434178 |
| Publisher: |
AMACOM |
| Pub. date: |
1 May, 2015 |
| Series: |
Agency/Distributed |
| Pages: |
240 |
| Description: |
How do you get people to see things your way? This book reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. It helps you to discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and more. |
| Synopsis: |
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success. |
| US Grade: |
College Freshman |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Amacom |
| Returns: |
Returnable |
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