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Item Details
| Title:
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WHAT CUSTOMERS CRAVE: HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT
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| By: |
Nicholas J Webb |
| Format: |
Hardback |
| List price:
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£17.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0814437818 |
| ISBN 13: |
9780814437810 |
| Publisher: |
AMACOM |
| Pub. date: |
1 October, 2016 |
| Series: |
Agency/Distributed |
| Description: |
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? This book examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. |
| Synopsis: |
The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about; Use listening posts and Contact Point Innovation to refine customer types; Engineer experiences for each micromarket that are not only exceptional, but insanely relevant; Connect across the five most important touchpoints * Co-create with your customers; And much more. When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends. |
| US Grade: |
College Freshman |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Amacom |
| Returns: |
Returnable |
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