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Item Details
| Title:
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SECRET SAUCE: HOW TO PACK YOUR MESSAGES WITH PERSUASIVE PUNCH
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| By: |
Harry Mills, Mrs. Mills |
| Format: |
Hardback |
| List price:
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£13.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0814438067 |
| ISBN 13: |
9780814438060 |
| Publisher: |
AMACOM |
| Pub. date: |
1 March, 2017 |
| Series: |
Agency/Distributed |
| Synopsis: |
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't - Fascinating insights from behavioral and neurological research - Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. |
| US Grade: |
College Freshman |
| Publication: |
US |
| Imprint: |
Amacom |
| Returns: |
Returnable |
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