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Item Details
Title:
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FINDING BETTY CROCKER
THE SECRET LIFE OF AMERICA'S FIRST LADY OF FOOD |
By: |
Susan Marks |
Format: |
Paperback |
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List price:
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£12.99 |
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ISBN 10: |
0816650187 |
ISBN 13: |
9780816650187 |
Publisher: |
UNIVERSITY OF MINNESOTA PRESS |
Pub. date: |
19 March, 2007 |
Edition: |
Annotated edition |
Series: |
Fesler-Lampert Minnesota Heritage |
Pages: |
288 |
Description: |
The history-making "life" of America's most beloved culinary icon is told forthe first time in a revealing, fully illustrated book. |
Synopsis: |
While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. "She" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America's First Lady of Food. Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions. |
Publication: |
US |
Imprint: |
University of Minnesota Press |
Returns: |
Returnable |
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