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Item Details
| Title:
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EDUCATIONAL MARKETING
A BUSINESS APPROACH TO SCHOOL-COMMUNITY RELATIONS |
| By: |
John H. Holcomb |
| Format: |
Paperback |
| List price:
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£42.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0819191469 |
| ISBN 13: |
9780819191465 |
| Publisher: |
UNIVERSITY PRESS OF AMERICA |
| Pub. date: |
1 September, 1993 |
| Pages: |
210 |
| Description: |
The American public school system is reputedly the biggest business in the world. Here Holcomb discusses education as a product as well as a service, claiming that it can be measured, evaluated, packaged and marketed. He aims to bring private sector ideas to educationalists and administrators. |
| Synopsis: |
The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers. |
| Publication: |
US |
| Imprint: |
University Press of America |
| Returns: |
Returnable |
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