COMMUNICATION-BASED ASSESSMENT FOR BANK OPERATIONS by Paul Mitchell, Karla Chaman ( 9780821371657 ) - Books & Audio Books at Pickabook.co.uk

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Title:

COMMUNICATION-BASED ASSESSMENT FOR BANK OPERATIONS

By:

Paul Mitchell, Karla Chaman

Format:

Paperback

List price:

£12.95

Our price:

£12.56

Discount:

3% off

You save:

£0.39

ISBN 10:

0821371657

ISBN 13:

9780821371657

Availability:

Usually dispatched within 1-3 weeks.

Stock:

Currently 0 available

Publisher:

WORLD BANK PUBLICATIONS

Pub. date:

30 July, 2007

Pages:

56

Description:

Presents the methodology used by the Development Communication Division (DevComm) for the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

Synopsis:

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral ""two-way"" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

Illustrations:

Illustrations

Publication:

US

Imprint:

World Bank Publications

Returns:

Returnable

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