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Item Details
| Title:
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SWIFT VIEWING
THE POPULAR LIFE OF SUBLIMINAL INFLUENCE |
| By: |
Charles R. Acland |
| Format: |
Paperback |
| List price:
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£22.99 |
| Our price: |
£19.54 |
| Discount: |
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| You save:
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£3.45 |
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| ISBN 10: |
0822349191 |
| ISBN 13: |
9780822349198 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
DUKE UNIVERSITY PRESS |
| Pub. date: |
2 January, 2012 |
| Pages: |
328 |
| Description: |
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn t kept the concept from having a long afterlife in the popular imagination. |
| Synopsis: |
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "hidden persuaders" became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload. |
| Illustrations: |
58 illustrations, 1 table |
| Publication: |
US |
| Imprint: |
Duke University Press |
| Returns: |
Returnable |
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