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Item Details
| Title:
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TOURISM MARKETING
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| By: |
Eric Laws |
| Format: |
Paperback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0826453368 |
| ISBN 13: |
9780826453365 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
26 December, 2002 |
| Pages: |
256 |
| Description: |
Focuses on the importance of marketing within the tourism industry by explaining why it is important and then demonstrating how it can be done. This title provides underlying principles of marketing in tourism, and a range of tourism settings. |
| Synopsis: |
An innovative and practical text book from one of the major names in academic tourism, it focuses on the huge importance of good marketing within the tourism industry by explaining why it is important and then demonstrating how it can be done. It is divided into two parts, this text book takes the student through the underlying principles of marketing in tourism, with the second part of the book consists of eleven short case studies, which looks at marketing in a wide range of tourism settings. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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