| Title:
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ANALYSING MEDIA TEXTS
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| By: |
Andrew Burn, David Parker |
| Format: |
Paperback |
| List price:
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£32.99 |
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| ISBN 10: |
082646470X |
| ISBN 13: |
9780826464705 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
23 October, 2003 |
| Series: |
Continuum Research Methods Series |
| Pages: |
104 |
| Description: |
The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. |
| Synopsis: |
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Continuum International Publishing Group Ltd. |
| Returns: |
Non-returnable |