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Item Details
Title: ENLISTING MADISON AVENUE
THE MARKETING APPROACH TO EARNING POPULAR SUPPORT IN THEATERS OF OPERATION
By: Todd C Helmus, Christopher Paul, Russell W Glenn
Format: Paperback

List price: £21.99
Our price: £19.79
Discount:
10% off
You save: £2.20
ISBN 10: 0833041568
ISBN 13: 9780833041562
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: RAND
Pub. date: 15 June, 2007
Pages: 240
Synopsis: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
Illustrations: Illustrations
Publication: US
Imprint: RAND
Returns: Non-returnable
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