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Item Details
Title: ADVERTISING AGE
HANDBOOK OF ADVERTISING
By: Herschell Gordon Lewis, Carol Nelson
Format: Paperback

List price: £14.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0844224480
ISBN 13: 9780844224480
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 November, 1999
Pages: 240
Description: From "Advertising Age", a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written by two leading exponents of the craft.
Synopsis: From Advertising Age, a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written by two leading exponents of the craft.
Illustrations: illustrations
Publication: US
Imprint: McGraw-Hill Contemporary
Returns: Non-returnable
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