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Item Details
Title:
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ADVERTISING AGE
HANDBOOK OF ADVERTISING |
By: |
Herschell Gordon Lewis, Carol Nelson |
Format: |
Paperback |
List price:
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£14.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0844224480 |
ISBN 13: |
9780844224480 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
1 November, 1999 |
Pages: |
240 |
Description: |
From "Advertising Age", a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written by two leading exponents of the craft. |
Synopsis: |
From Advertising Age, a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written by two leading exponents of the craft. |
Illustrations: |
illustrations |
Publication: |
US |
Imprint: |
McGraw-Hill Contemporary |
Returns: |
Non-returnable |
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