WHAT YOU NEED TO KNOW ABOUT MARKETING by Simon Middleton ( 9780857081711 )

Item Details

Title:

WHAT YOU NEED TO KNOW ABOUT MARKETING

By:

Format:

Electronic book text

List price:	£15.59
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0857081713

ISBN 13:

9780857081711

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

11 April, 2012

Pages:

224

Synopsis:

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new `digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing

Publication:

Imprint:

Capstone Publishing Ltd

Returns:

Non-returnable

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