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Item Details
| Title:
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WHY KILLER PRODUCTS DON'T SELL
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| By: |
Ian Gotts, Dominic Rowsell |
| Format: |
Other digital |
| List price:
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£17.98 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0857086537 |
| ISBN 13: |
9780857086532 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
3 October, 2015 |
| Pages: |
200 |
| Description: |
Sales is sales is sales, right? Wrong. It takes more than a wide boy and the gift of the cap. Bringing innovative products to market swiftly and profitably is serious business and Why Killer Products Don t Sell is set to become the crucial new sales bible. |
| Synopsis: |
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness. |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Non-returnable |
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