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Item Details
| Title:
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HOW TO SUCCEED ON BUSINESS TRIPS
THE ART OF COMMUNICATING WITH DIFFERENT CULTURES |
| By: |
David Cohen |
| Format: |
Paperback |
| List price:
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£8.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
085969710X |
| ISBN 13: |
9780859697101 |
| Publisher: |
SPCK PUBLISHING |
| Pub. date: |
1 January, 1996 |
| Series: |
Sheldon Business Books |
| Pages: |
128 |
| Description: |
A guide for executives and companies conducting business abroad. The book aims to give both general and specific advice on how to do business with people from different cultures and religions. Case studies illustrating possible disasters as well as successes are included. |
| Synopsis: |
Reports suggest that export makes up 40 per cent of British industry business. But exporting goods can be a potential disaster simply because of the melange of nationalities, cultures and assumptions. The aim of this guide is to give both general and specific advice on how to do business with people from different cultures and religions. Insights are offered into the psychology and cultural attitudes of specific nationalities and advice is provided on body language in other cultures. Case studies illustrating possible disasters as well as successes, and lists of useful sources of information in other countries are also included. This is a book for individual executives and companies conducting business abroad. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Sheldon Press |
| Returns: |
Non-returnable |
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