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Item Details
| Title:
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LOYALTY EFFECT
THE HIDDEN FORCE BEHIND GROWTH, PROFITS AND LASTING VALUE |
| By: |
Thomas Teal |
| Format: |
Hardback |
| List price:
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£19.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0875844480 |
| ISBN 13: |
9780875844480 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 February, 1996 |
| Pages: |
333 |
| Description: |
In showing how loyalty-based management leads to the creation of value, this book reveals the secrets of Bain and Company's strategy for retaining loyal customers, employees and investors. It also demonstrates the economic effect of customer, shareholder and employee loyalty. |
| Synopsis: |
Reichheld lays out a new "economics of loyalty" that provides a framework where the "soft" elements of business -- loyalty and learning -- can be effectively linked to the hard science of cash flows and cost/benefit analysis. Because of this connection, Reichheld argues, there is enormous potential for improving a company's performance by increasing customer, investor, and employee loyalty. Reichheld's research demonstrates that loyalty drives profits in direct and quantifiable ways through its impact on growth, learning, and productivity. In addition, loyalty generates a spiritual energy that powers the value creation process that is at the heart of sustained business success. In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Non-returnable |
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