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Item Details
Title: REJUVENATING THE MATURE BUSINESS
THE COMPETITIVE CHALLENGE
By: Charles Baden-Fuller
Format: Hardback

List price: £30.00


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ISBN 10: 0875844766
ISBN 13: 9780875844763
Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 1 April, 1994
Edition: Revised ed.
Pages: 281
Description: Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g
Synopsis: Organizations can rejuvenate and seek industry leadership--even when their industry environment is hostile--if their managers reject standard recipes and create innovative new products, services, and, most importantly, strategies. Illustrated by many examples drawn from a wide range of international businesses, this book challenges conventional theories of strategic management and shows how immense progress has been achieved, even with limited resources, by creating entrepreneurial organizations that capture and gain leverage from experimentation, imagination, and skill enhancement at all levels. The authors identify the common features that lead to success, including a commitment to continuous change and improvement; an organizational climate that encourages experimentation and entrepreneurial behavior; and a recognition of the need to invest in knowledge and human capital. Finally, the authors chart four stages to rejuvention: building a top team, simplifying the organization; building new competitive advantages; and leveraging the new benefits.
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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