THE DEVELOPMENT FACTORY by Gary P. Pisano ( 9780875846507 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE DEVELOPMENT FACTORY
UNLOCKING THE POTENTIAL OF PROCESS INNOVATION

By:

Gary P. Pisano

Format:

Hardback

List price:

£32.00

Our price:

£27.20

Discount:

15% off

You save:

£4.80

ISBN 10:

0875846505

ISBN 13:

9780875846507

Availability:

Reprinting. This item may be subject to delays or cancellation.

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Stock:

Currently 0 available

Publisher:

HARVARD BUSINESS REVIEW PRESS

Pub. date:

26 September, 1996

Pages:

343

Description:

Discusses both the theory and practice of process development. The book finds that process innovation, not just product innovation, can be the key to a competitive advantage. Its findings are based on an in-depth study of process development projects in a rapidly evolving, high-profile industry.

Synopsis:

Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.

Publication:

Imprint:

Harvard Business Review Press

Returns:

Returnable

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