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Item Details
| Title:
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SMART ORGANIZATION
CREATING VALUE THROUGH STRATEGIC R&D |
| By: |
James Matheson, David Matheson |
| Format: |
Hardback |
| List price:
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£32.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
087584765X |
| ISBN 13: |
9780875847658 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 October, 1997 |
| Pages: |
304 |
| Description: |
Why do some firms continually make poor R&D decisions while others can deliver a stream of successful products and services? This title stresses the importance of evaluating trade-offs, investigating alternatives, and getting buy-in across functions to ensure that decisions are viable from both technological and managerial perspectives. |
| Synopsis: |
Why do some firms continually make poor R&D decisions while others can deliver a stream of successful products and services? According to the Mathesons, successful firms have internalized the nine interlocking principles of smart R&D - the building blocks of a corporate culture that emphasize making the right strategic decisions at the right times, and aligning organizational practices to support these decisions and sustain their results. The nine principles include embracing uncertainty, opening information flows, and encouraging systems thinking. Once in place, these values enable companies to make appropriate choices about their R&D planning, portfolio management, and project strategies. The authors stress the importance of evaluating trade-offs, investigating alternatives, and getting buy-in across functions to ensure that decisions will be viable from both technological and managerial perspectives. They use best practice examples from companies including General Motors, Pilkington Glass, and BankOne of Ohio to demonstrate that the methods used to enrich R&D planning can be applied more broadly to create, in effect, the smart organization. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Non-returnable |
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