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Item Details
| Title:
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SENSE AND RESPOND
CAPTURING VALUE IN THE NETWORKED ERA |
| By: |
Richard L. Nolan |
| Format: |
Hardback |
| List price:
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£32.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0875848354 |
| ISBN 13: |
9780875848358 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
19 February, 1998 |
| Pages: |
352 |
| Description: |
Explores how firms develop sense and respond strategies to exploit the opportunities of the networked age. This work is a resource for executives seeking to capture maximum value from new technologies. It addresses what companies must do to capitalize on the emerging opportunities. |
| Synopsis: |
From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. "Sense and Respond: Capturing Value in the Network Era", a series of essays from leading technology experts, explores how firms must develop sense and respond strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do-today-to capitalize on the emerging opportunities. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Non-returnable |
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