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Item Details
Title: EURODIVERSITY
A BUSINESS GUIDE TO MANAGING DIFFERENCE
By: George F. Simons (Editor)
Format: Paperback

List price: £74.99
Our price: £67.49
Discount:
10% off
You save: £7.50
ISBN 10: 0877193819
ISBN 13: 9780877193814
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS INC
Pub. date: 20 August, 2002
Series: Managing Cultural Differences
Pages: 384
Description: Provides insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities; and case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed. This book addresses how cultural diversity affects the business climate of the growing European Union.
Synopsis: How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides: * Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities * Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed 'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities.They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed. Contributors: Arjen Bos, Marie-Therese Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber
Illustrations: 1, black & white illustrations
Publication: US
Imprint: Gulf Publishing Co
Returns: Returnable
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