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Item Details
| Title:
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THE MARKETER'S GUIDE TO MEDIA VEHICLES, METHODS AND OPTIONS
A SOURCEBOOK IN ADVERTISING AND PROMOTION |
| By: |
Ann Grossman, Ann Brewer |
| Format: |
Hardback |
| List price:
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£74.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0899302661 |
| ISBN 13: |
9780899302669 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
20 October, 1987 |
| Pages: |
252 |
| Synopsis: |
The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Quorum Books,U.S. |
| Returns: |
Non-returnable |
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