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Item Details
| Title:
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POOR RICHARD'S INTERNET MARKETING AND PROMOTIONS
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| By: |
Peter Kent, Tara Calishain |
| Format: |
Paperback |
| List price:
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£18.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0966103270 |
| ISBN 13: |
9780966103274 |
| Publisher: |
TOP FLOOR PUBLISHING,U.S. |
| Pub. date: |
27 May, 1999 |
| Pages: |
352 |
| Synopsis: |
The Poor Richard's series of computer titles is for the professional who wants easy-to-understand, in-depth information on using current technology in business. Assuming basic knowledge of the Internet, this book gets right down to the details of promotions and marketing on the Internet. It explains sales techniques such as the puppy-dog dose, using 100 percent guarantees, and selling benefits rather than products -- all within the frame of the Internet. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience. |
| Illustrations: |
40 b&w illustrations |
| Publication: |
US |
| Imprint: |
Top Floor Publishing,U.S. |
| Returns: |
Non-returnable |
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