CELEBRITY FASHION MARKETING by Fykaa Caan ( 9781032007335 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

CELEBRITY FASHION MARKETING
DEVELOPING A HUMAN FASHION BRAND

By:

Fykaa Caan

Format:

Hardback

List price:

£135.00

Our price:

£121.50

Discount:

10% off

You save:

£13.50

ISBN 10:

1032007338

ISBN 13:

9781032007335

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

21 February, 2023

Series:

Mastering Fashion Management

Pages:

160

Description:

This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

Returns:

Returnable

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