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Item Details
Title:
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INTERNATIONAL MARKETING
STRATEGY AND THEORY |
By: |
Sak Onkvisit |
Format: |
Paperback / softback |
List price:
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£74.99 |
Our price: |
£67.49 |
Discount: |
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You save:
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£7.50 |
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ISBN 10: |
1032583665 |
ISBN 13: |
9781032583662 |
Availability: |
Not yet published. (You may still order this item, and we will dispatch your order as soon as it becomes available.)
Delivery
rates
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Stock: |
Currently 0 available |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
30 May, 2025 |
Edition: |
6 ed |
Pages: |
508 |
Description: |
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context. |
Illustrations: |
36 Tables, color; 11 Line drawings, color; 4 Halftones, black and white; 11 Illustrations, color; 4 Illustrations, black and white |
Returns: |
Returnable |
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