| Title:
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PSYCHOLOGY OF ADVERTISING
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| By: |
Bob M Fennis |
| Format: |
Hardback |
| List price:
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£145.00 |
| Our price: |
£130.50 |
| Discount: |
|
| You save:
|
£14.50 |
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| ISBN 10: |
1032621311 |
| ISBN 13: |
9781032621319 |
| Availability: |
Not yet published. (You may still order this item, and we will dispatch your order as soon as it becomes available.)
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
14 May, 2025 |
| Edition: |
4 ed |
| Pages: |
442 |
| Description: |
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. |
| Illustrations: |
38 Line drawings, black and white; 13 Halftones, black and white; 51 Illustrations, black and white |
| Returns: |
Returnable |