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Item Details
Title: THE DECADE OF THE MULTILATINAS
By: Javier Santiso
Format: Paperback

List price: £38.99
Our price: £35.09
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ISBN 10: 1107424976
ISBN 13: 9781107424975
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 10 July, 2014
Pages: 302
Translated from: Spanish
Description: An analysis of the development of Latin American multinational companies, based on a wide range of statistical data.
Synopsis: Latin American multinationals (multilatinas) have been central in the rise of emerging markets in the last few decades. Their development comprises part of the global shift of wealth and power between nations. The rise of firms in a broad range of sectors - including construction, oil, telecommunications and the aeronautical industry - as important regional and global players is spreading: companies in Brazil, Mexico, Colombia, Chile and many others are part of this increasing phenomenon. This book analyses the trends, the countries and the firms involved, and explores the implications for the US, China, Spain and the rest of Europe. In particular, Javier Santiso examines how Spain might profit from positioning itself as a unique hub between Europe and Latin America. The Decade of the Multilatinas includes a wide range of statistical data which will be useful to scholars, policymakers and commentators on Latin America in particular, and international business and emerging markets more generally.
Illustrations: 54 b/w illus. 34 tables
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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