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Item Details
Title: UNPACKING CREATIVITY
THE POWER OF FIGURATIVE COMMUNICATION IN ADVERTISING
By: Paula Perez Sobrino
Format: Paperback / softback

List price: £25.99
Our price: £23.39
Discount:
10% off
You save: £2.60
ISBN 10: 1108461867
ISBN 13: 9781108461863
Availability: Not yet published. (You may still order this item, and we will dispatch your order as soon as it becomes available.)
 Delivery rates
Stock: Currently 0 available
Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 10 April, 2025
Pages: 321
Description: Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
Illustrations: Worked examples or Exercises
Returns: Returnable
Some other items by this author:
APPLIED COGNITIVE LINGUISTICS IN SECOND LANGUAGE LEARNING AND TEACHING (PB)
APPLYING COGNITIVE LINGUISTICS TO SECOND LANGUAGE LEARNING AND TEACHING
APPLYING COGNITIVE LINGUISTICS TO SECOND LANGUAGE LEARNING AND TEACHING (HB)
APPLYING COGNITIVE LINGUISTICS TO SECOND LANGUAGE LEARNING AND TEACHING (HB)
APPLYING COGNITIVE LINGUISTICS TO SECOND LANGUAGE LEARNING AND TEACHING (PB)
APPLYING COGNITIVE LINGUISTICS TO SECOND LANGUAGE LEARNING AND TEACHING (PB)
CONSTRUCTING FAMILIES OF CONSTRUCTIONS
CONSTRUCTING FAMILIES OF CONSTRUCTIONS (HB)
CREATIVE METAPHOR, EVALUATION AND EMOTION IN CONVERSATIONS ABOUT WORK (HB)
CREATIVE METAPHOR, EVALUATION, AND EMOTION IN CONVERSATIONS ABOUT WORK
CROSS-CULTURAL DIFFERENCES IN CONCEPTUAL METAPHOR (PB)
DOING APPLIED LINGUISTICS
DOING APPLIED LINGUISTICS
DOING APPLIED LINGUISTICS
DOING APPLIED LINGUISTICS
DOING APPLIED LINGUISTICS
DOING APPLIED LINGUISTICS (HB)
DOING APPLIED LINGUISTICS (PB)
FIGURATIVE LANGUAGE, GENRE AND REGISTER (HB)
FIGURATIVE LANGUAGE, GENRE AND REGISTER (PB)
FIGURATIVE THINKING AND FOREIGN LANGUAGE LEARNING
FIGURATIVE THINKING AND FOREIGN LANGUAGE LEARNING (HB)
FIGURATIVE THINKING AND FOREIGN LANGUAGE LEARNING (PB)
MANY FACES OF CREATIVITY
METAPHOR, METONYMY, THE BODY AND THE ENVIRONMENT
METAPHORS IN THE MIND
METAPHORS IN THE MIND (HB)
METONYMY (HB)
METONYMY (PB)
NOURISH AND FLOURISH (HB)
THE BLOOMSBURY COMPANION TO COGNITIVE LINGUISTICS
THE BLOOMSBURY COMPANION TO COGNITIVE LINGUISTICS
THE BLOOMSBURY COMPANION TO COGNITIVE LINGUISTICS (PB)
THE ZANZIBAR AFFAIR (PB)
UNPACKING CREATIVITY (HB)

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