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Item Details
| Title:
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BASIC MARKETING RESEARCH
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| By: |
Tracy A. Suter, Tom J. Brown, Gilbert A. Churchill |
| Format: |
Paperback |
| List price:
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£142.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1111525293 |
| ISBN 13: |
9781111525293 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
6 December, 2013 |
| Edition: |
8th Revised edition |
| Pages: |
624 |
| Description: |
Provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process. |
| Synopsis: |
Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process. |
| Illustrations: |
colour illustrations, colour tables |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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