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Item Details
| Title:
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PRICING STRATEGY
SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, INTERNATIONAL EDITION |
| By: |
Tim Smith |
| Format: |
Paperback |
| List price:
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£63.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1111571295 |
| ISBN 13: |
9781111571290 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
18 January, 2011 |
| Edition: |
International Edition |
| Pages: |
344 |
| Description: |
Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making. |
| Synopsis: |
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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