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Item Details
Title: YOUTUBE AND VIDEO MARKETING
AN HOUR A DAY
By: Greg Jarboe
Format: Electronic book text

List price: £28.79


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 111820381X
ISBN 13: 9781118203811
Publisher: JOHN WILEY & SONS INC
Pub. date: 7 October, 2011
Edition: 2nd Revised edition
Pages: 504
Synopsis: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategyWritten in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasksThoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and moreCovers optimization strategies, distribution techniques, community promotion tactics, and moreExplores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customizationShows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Publication: US
Imprint: Sybex Inc.,U.S.
Returns: Non-returnable
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