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Item Details
Title: GETTING INNOVATION RIGHT
HOW LEADERS LEVERAGE INFLECTION POINTS TO DRIVE SUCCESS
By: Seth Kahan
Format: Hardback

List price: £21.99
Our price: £16.05
Discount:
27% off
You save: £5.94
ISBN 10: 1118378334
ISBN 13: 9781118378335
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY & SONS INC
Pub. date: 11 March, 2013
Pages: 272
Description: Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking.
Synopsis: Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. * Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution * Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization * The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.
Illustrations: Illustrations
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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