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Item Details
| Title:
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THE MARKETING OF TECHNOLOGY INTENSIVE PRODUCTS AND SERVICES
DRIVING INNOVATIONS FOR NON-MARKETERS |
| By: |
Patrick Corsi, Mike Dulieu |
| Format: |
Electronic book text |
| List price:
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£118.20 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1118617789 |
| ISBN 13: |
9781118617786 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
4 March, 2013 |
| Pages: |
320 |
| Synopsis: |
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services. |
| Publication: |
US |
| Imprint: |
Wiley-ISTE |
| Returns: |
Non-returnable |
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